Marketing Calculators: ROAS, Conversion and A/B Tests
Marketing tools for campaigns, email and social media. Measure what an ad returns, check whether a test result is real or chance, plan list growth and fit posts to each platform's limits.
Each calculator shows its formula, so you can explain the figures in a report.
Email Signature GeneratorBuild a simple email signature with your contact details and social links.Campaign Link BuilderAdd campaign tags to a web address, one at a time or in a list.Email Subject Line TesterScore an email subject line and see what to fix before you send it.UTM Link ParserRead the UTM source, medium and campaign from any link, and spot missing tags.Social Post Character CheckerCount a post against the length limits of the main kinds of social network, with web address and emoji rules.Social Image Size CropperCrop a picture to the usual social image sizes with a zoom and a focus point, then download it.Hashtag OrganiserRemove repeated hashtags, turn phrases into readable tags, sort them and cap the number for a post.A/B Test Significance CalculatorTest whether the difference between two conversion rates is real, with the p-value, z-score and confidence interval.A/B Test Sample Size CalculatorWork out how many visitors each version needs before you can trust a test, and how long that takes.Conversion Rate CalculatorTurn funnel counts into step rates, drop-offs and an overall conversion rate with a margin of error.CPC, CPM and CPA CalculatorWork out click, thousand-view and acquisition costs, plus click-through and conversion rates, from your ad numbers.Customer Lifetime Value CalculatorEstimate what a customer is worth over time, compare it with the cost of winning them and see the payback period.ROAS CalculatorWork out return on ad spend, the break-even ROAS for your margin, your profit and the ROAS needed for a profit target.Email List Growth CalculatorProject the size of your email list month by month with new sign-ups, referrals and unsubscribes.Engagement Rate CalculatorWork out social engagement rate by followers, reach and impressions, and the average per post.
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