Engagement Rate Calculator
Enter your totals for a period: likes, comments, shares, saves and clicks, with your followers and reach. See the engagement rate each way it is commonly measured.
Worked examples
Ten posts in a month
12,000 followers, 30,000 reach, 45,000 impressions, 10 posts 900 likes, 120 comments, 80 shares, 60 saves, 200 clicks
1,360 interactions. By followers 11.33%, by reach 4.53%, by impressions 3.02%. 136 interactions per post.
Likes make up 66.2% of the interactions and clicks 14.7%.
About Engagement Rate Calculator
Engagement rate measures how much of your audience does something with your posts instead of scrolling past. It is a better sign of interest than follower count, because a small audience that responds can be worth more than a large one that does not. It is also the number most often used to compare accounts and campaigns.
There is no single agreed formula, so this calculator shows the common ones side by side. Engagement by followers divides all interactions by your follower count. Engagement by reach divides by the number of people who saw your posts. Engagement by impressions divides by the number of times they were shown. It also gives the average interactions per post, the average rate per post by followers, and the mix of likes, comments, shares, saves and clicks. Reach and impressions are optional, so you can use whichever your network gives you.
How to use Engagement Rate Calculator
- Enter your followers and the number of posts in the period.
- Add the reach and impressions if your analytics show them.
- Enter the totals of likes, comments, shares, saves and clicks for the same period.
- Read each rate and the mix of interactions, and keep using the same formula when you compare.
Common uses
- Reporting social results to a client or team
- Comparing months or campaigns on the same account
- Checking which kind of interaction your audience prefers
- Setting a target before a campaign
Frequently asked questions
Which formula should I use?
Whichever you can get for every account you compare. Engagement by followers is the easiest to find. Engagement by reach is fairer for posts that are shown to few followers. The important thing is to be consistent.
Why do the rates differ?
Each one divides the same interactions by a different audience. If your posts reach fewer people than follow you, the rate by reach is the higher one. If they reach more, as in the example with 30,000 reached and 12,000 followers, it is lower: 4.5% against 11.3%.
What counts as an interaction?
This tool adds likes, comments, shares, saves and link clicks. Some analysts leave clicks out or weigh shares more heavily. Choose a definition and keep to it.
What is a good engagement rate?
It differs a lot between networks, sizes of account and industries, and larger accounts usually see lower rates. Compare with your own past results and with similar accounts rather than with a single number.
Do I enter totals or averages?
Enter totals for the period and the number of posts, and the tool works out the averages per post for you.