SWOT Analysis Maker
Write a point on each line in the four boxes. Download a clean landscape page with a bulleted grid, ready to print or share.
Worked examples
A small bakery
Strengths: loyal local customers. Weaknesses: one oven. Opportunities: office catering. Threats: rising butter prices.
A four box landscape page
Each point appears as a bullet in its own labelled box.
A long list
Eight points in one box
Smaller text in that box
The type shrinks from 11 points down to 6.5 points before any text is cut.
For a funding application
Title and the date in the subtitle
A one page summary
A printed grid is easy to attach to a plan.
About SWOT Analysis Maker
A SWOT analysis is a simple way to take stock of a business, a project or a decision. You sort what you know into four boxes. Strengths and weaknesses are inside the business and under your control, such as skills, location, cash and reputation. Opportunities and threats come from outside, such as a new type of customer, a change in the law, a rival opening nearby or a rise in costs. Seeing the four side by side shows where a strength meets an opportunity, and where a weakness leaves you exposed to a threat.
Write one point on each line in each of the four boxes and the maker turns them into a bulleted grid on a landscape A4 page, ready to print, share in a meeting or attach to a business plan or funding application. The text is sized to fit each box, so a long list gets smaller print, and you are told if anything had to be shortened. Give it a title and a subtitle, such as the name of the business and the date.
How to use SWOT Analysis Maker
- Enter a title, and a subtitle if you want one.
- Write the strengths and weaknesses of your business, one point per line.
- Write the opportunities and threats around it, one point per line.
- Create the PDF, then download it or open it to print.
Common uses
- Preparing a business plan or a bank meeting
- Reviewing a project before you commit to it
- Running a strategy session with a team
- Comparing two options side by side
Frequently asked questions
What does SWOT stand for?
Strengths, weaknesses, opportunities and threats. The first two are internal to your business and the second two are external.
How many points should each box have?
Three to six well chosen points are usually more useful than a long list. If everything is a strength or a threat, nothing stands out.
What do I do with a SWOT once it is finished?
Look for links. Use a strength to take an opportunity, fix a weakness that a threat could exploit, and pick one action from each box to work on first.
What if my text does not fit a box?
The text shrinks to fit. If it still does not fit, it is cut with dots at the end and you are told how many boxes were cut. Use fewer or shorter points.
Can I edit the PDF afterwards?
Change the text on the page and create the PDF again. The page does not keep your text once you leave, so keep your own copy of anything you need.