Business Model Canvas Maker
Answer the prompts in the nine blocks, one point per line, and download a canvas laid out the traditional way on a landscape page.
Worked examples
A mobile dog groomer
Customer segments: busy owners. Value: grooming at the door. Revenue: a fee per visit.
A nine block landscape canvas
Each block shows its points as bullets under its title.
An existing cafe
Costs: rent, staff, ingredients
Cost structure across the bottom left
The cost structure and revenue streams boxes sit along the bottom, as in the standard canvas.
A workshop handout
Printed at A3
Space to write over it
The page scales up cleanly for a group to add notes.
About Business Model Canvas Maker
The business model canvas describes how a business creates, delivers and earns from value, on a single page. It has nine blocks. On the right are your customer segments, the relationships you build with them and the channels you reach them through. In the middle is your value proposition: the problem you solve and why customers choose you. On the left are the key partners, activities and resources you rely on, and along the bottom are your cost structure and revenue streams. Looking at the nine together shows whether the parts of the business fit.
Each box on this page has a short prompt to get you started. Write one point per line and the maker reproduces the canvas in its familiar layout on landscape A4, shrinking the text to fit each block. It suits a new idea, a review of an existing business, or a conversation with a lender or adviser. Start with customer segments and the value proposition, then work outwards to channels, costs and revenue.
How to use Business Model Canvas Maker
- Enter the name of your business or project.
- Fill in customer segments and value proposition first, one point per line.
- Work through channels, relationships, partners, activities, resources, costs and revenue.
- Create the PDF to download or print, and check the message about any box that was too full.
Common uses
- Testing a new business idea
- Explaining your business to a lender, partner or mentor
- Planning a change to an existing business
- Running a workshop on a business plan
Frequently asked questions
What are the nine blocks?
Customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure.
Where should I start?
With customers and the value you offer them. Everything else on the canvas exists to deliver that value and to make money from it.
Is the canvas a replacement for a business plan?
No. It is a one page summary that helps you think. A bank or investor will still want figures such as a cash flow forecast.
Can I have several customer segments?
Yes, but list them as separate points. If they need different value propositions or channels, make a separate canvas for each.
What if a box is too full?
The text shrinks to fit, then is cut if it still does not fit. You are told how many boxes were cut, so use fewer or shorter points.