Profit Margin Calculator

Fill in any two of cost, selling price and margin and leave the third empty. You get the profit, the margin and the markup in pounds and percentages.

Questo contenuto è in inglese.

Esempi svolti

Cost and price

Cost £60, selling price £100

Cost: £60.00 Selling price: £100.00 Profit: £40.00 Profit margin: 40% Markup: 66.67%

A 40% margin is a 66.67% markup.

A target margin

Cost £75, margin 25%, price left empty

Cost: £75.00 Selling price: £100.00 Profit: £25.00 Profit margin: 25% Markup: 33.33%

Selling at £100 gives exactly a 25% margin.

Informazioni su Profit Margin Calculator

This calculator works out profit, margin and markup. Fill in any two of cost, selling price and margin, leave the third empty, and the rest is worked out for you in pounds and percentages.

Margin is profit as a share of the selling price, and markup is profit as a share of the cost. They are often confused: a product that costs £60 and sells for £100 has a 40% margin and a 66.67% markup. Prices here do not include VAT.

Come usare Profit Margin Calculator

  1. Enter two of the three values: cost, selling price and margin.
  2. Leave the third box empty.
  3. Read the profit, margin and markup.

Usi comuni

  • Pricing a product for a target margin
  • Checking the margin on an existing price
  • Finding the most you can pay for stock
  • Comparing margin and markup when setting prices

Fonti

Ultima revisione: 18 ottobre 2026.

Domande frequenti

What is the difference between margin and markup?

Margin is profit divided by the selling price. Markup is profit divided by the cost. A 50% markup is a 33.33% margin.

How do I find the price for a target margin?

Enter the cost and the margin and leave the price empty. The price is the cost divided by one minus the margin.

Why can margin not reach 100%?

That would need a cost of zero. The margin must be below 100%.

Do these figures include VAT?

No. Work out the price without VAT, then add VAT with the VAT calculator.

Guide