URL Parameter Stripper
Paste links to strip campaign tags, click identifiers and other tracking parts. Everything else in the link is kept exactly as written.
Worked examples
A shop link with tracking
https://example.com/shop?id=42&utm_source=news&fbclid=abc&colour=dark%20blue
https://example.com/shop?id=42&colour=dark%20blue
Two parts removed. The id and colour are kept as written.
About URL Parameter Stripper
Links copied from emails, adverts and social networks are often longer than they need to be. Behind the question mark sit tags that tell the sender who clicked, where they came from and which campaign worked: utm_ tags, click identifiers from advertising and social platforms, email marketing codes and more. They make links untidy and pass information about you to everyone you share the link with. Removing them gives you a clean link that goes to exactly the same page.
This tool removes the well known tracking parts and leaves everything else untouched, in the same order and with the same encoding, so a cleaned link still works. Site rules handle cases such as the share code on a video link and the long trail added to shopping links. You can add your own names, using an asterisk at the end for a whole family, remove the part after the hash mark, or remove everything after the question mark. You see exactly what was removed from each link.
How to use URL Parameter Stripper
- Paste one or more links, one on each line.
- Choose whether to remove only known tracking parts or everything after the question mark.
- Add any extra names of your own, such as a campaign name, in the extra box.
- Copy the cleaned links and check one before you share a batch.
Common uses
- Cleaning a link before you share it with a friend
- Tidying links in a document or a knowledge base
- Stripping campaign tags before a link goes into an analytics report
- Checking which tracking a link carries before you click it
Frequently asked questions
Can removing parameters break a link?
It can, if the site needs a part that you removed. The tool removes only parts with well known tracking names, but removing everything after the question mark can break links that use it for the page. Test one first.
What are utm_ tags?
They are campaign tags such as utm_source and utm_medium that marketers add so their analytics can tell which advert or email brought a visitor. They have no effect on what the page shows.
Why is the part after the # mark kept?
It is sometimes tracking and often a place on the page, such as a section. It is kept by default. Tick the box to remove it.
How do I remove my own tags?
Add the names in the extra box, separated by spaces. Put an asterisk at the end to match every name that starts with a prefix, for example aff_* removes aff_id and aff_code.
Does this make me anonymous?
No. It removes the tags from the link, but the site you visit can still see your address and other details the browser sends. It only stops the tags in this link from being passed on.