Content Brief Outline Builder
Enter the main keyword, pick the kind of page and add related terms. You get working titles, an outline with the terms placed in sections, and a length to aim for.
This builds a starting plan from the type of page you choose. Check it against what readers actually need.
Worked examples
A guide with three related terms
Keyword: standing desk Type: Guide or explainer Related: ergonomic desk, sit stand desk, adjustable desk
7 sections, aim for about 2,000 words. Title ideas include "Standing desk: a plain guide".
1,800 base words plus 3 times 75 for the related terms is 2,025, which rounds to 2,000.
About Content Brief Outline Builder
A content brief is the plan a writer works from before the first sentence is written: what the page will be called, what sections it needs, which questions it has to answer and roughly how long it should run. A good brief saves rewrites, because the structure is agreed first, and it keeps a page focused on one job.
Enter the main keyword and choose the kind of page: a guide, a how-to, a best-of list, a comparison, a review or a service page. The tool suggests three working titles and flags any longer than 60 characters, lays out a section outline suited to that kind of page, and places each related term you enter into a section so none is forgotten. It lists the questions the page should answer and gives a word count target that grows with the number of related terms. You can copy the whole plan as plain text.
How to use Content Brief Outline Builder
- Type the main keyword for the page.
- Choose the kind of page that fits what a reader wants.
- Add related terms, one per line, that the page should cover.
- Read the titles, outline and questions, rename sections to suit your topic, then copy the plan.
Common uses
- Briefing a freelance writer
- Planning a blog post so it does not wander
- Making sure a service page answers the usual questions
- Turning a list of related searches into sections
Frequently asked questions
Is the outline written by a person or a program?
It is built by the page from templates for each kind of page, with your keyword and related terms placed in it. Treat it as a sensible first draft and rename the sections to match your subject.
How is the word count target chosen?
Each kind of page has a base length, such as 1,800 words for a guide and 700 for a service page. The target grows by 75 words for each related term, up to 600 extra, then rounds to the nearest 100. It is a guide to the depth needed, not a rule.
Does a longer page rank better?
Not by itself. A page should be as long as it needs to be to answer the question well. Padding it to reach a number makes it worse for readers.
Why are there titles over 60 characters?
Working titles are ideas, not final text. The tool marks the ones over 60 characters because search results often cut them. Shorten or reword those before you publish.
What should I do with the questions?
Answer each one in plain words somewhere on the page, ideally under a heading or in a short question and answer section at the end. Check them against what your readers actually ask.