UTM Link Parser
Paste tagged links, one per line. Each is split into its address and its campaign tags, and missing tags are pointed out.
Ta treść jest po angielsku.
Rozwiązane przykłady
A fully tagged link
https://example.com/shop?utm_source=news&utm_medium=email&utm_campaign=spring&gclid=abc
https://example.com/shop utm_source: news utm_medium: email utm_campaign: spring gclid: abc
The click identifier is listed after the UTM tags.
A link missing tags
example.com/?utm_source=x
https://example.com utm_source: x Missing: utm_medium, utm_campaign
Only the source is present, so the medium and campaign are flagged.
O narzędziu UTM Link Parser
This parser reads the campaign tags in a link. Paste tagged links, one per line, and each is split into its address and its UTM tags: source, medium, campaign, term, content and id. The address is shown with the web site and path only, and the tags are listed beneath it with their values decoded, so a value written with plus signs or percent codes is shown as plain words.
Other query parameters, such as click identifiers, can be listed too, or hidden if you only care about the campaign tags. When a link has some tags but not source, medium and campaign, the missing ones are named in a Missing line, and a link with no tags at all is marked No UTM tags found. That makes it easy to audit a spreadsheet of campaign links in one paste.
Lines that are not web addresses are marked as such rather than stopping the whole run. A link written without https:// is read as if it had it. The tool only reads: it does not change, shorten or check your links, so what you see is exactly what a visitor's link would report to analytics.
Jak korzystać z narzędzia UTM Link Parser
- Paste your links, one per line.
- Choose whether to list other query parameters as well as the UTM tags.
- Read the tags found for each link, and note any marked Missing.
- Correct the links in your source file, then paste them again to confirm.
Typowe zastosowania
- Auditing the links in an email or social campaign before it goes out
- Finding links with a missing medium or campaign name
- Checking what a long tracking link actually says
- Comparing the spellings of source and medium values used across a team
- Separating campaign tags from other parameters such as click identifiers
- Checking that links in a spreadsheet were tagged consistently
Najczęstsze pytania
What are UTM tags?
They are parameters beginning with utm_ that you add to a link so analytics tools can report where visits came from. The three most used are utm_source, utm_medium and utm_campaign.
Does it change my links?
No. It only reads them. To make new tagged links, use the UTM link builder.
What if my link has no scheme?
A link such as example.com/page is read as if it began with https://.
Why does case matter in UTM values?
Most analytics tools treat Email and email as different values, which splits your reports. Keeping values lower case avoids this, and reading a list of links side by side shows where the spellings differ.
Which tags does it look for?
utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id. Only the first three are reported as missing, because those are the ones most reports rely on.